Melbourne Bike Share joins PTV
Added: 1 May 2015
Responsibility for Melbourne Bike Share has now transferred to Public Transport Victoria (PTV) from VicRoads to provide increased opportunities for integration with public transport networks.
PTV CEO Mark Wild said the bike share scheme has been a welcome addition to Melbourne’s transport network. “Melbourne Bike Share is attracting more than 600 rides a day in peak season, and it will be a great fit with PTV.
“Melbourne Bike Share is increasingly popular for leisure and tourism, and as part of people’s daily commute, but we’d like to see it play more of a role in extending the public transport network. At PTV, the scheme will be part of our strategic, public transport planning, and we’re excited about the improvements this will deliver.”
While day to day operation of the Melbourne Bike Share will remain the same at first, PTV will investigate development of the program.
“We’ll be looking forward to working together with stakeholders to identify opportunities for improvement,” said Mr Wild. “We’ll be considering how Melbourne Bike Share may develop and have better links with the public transport network.
“We’ll also be looking at how our customer information base here at PTV can support Melbourne Bike Share’s regular customers and attract new ones, through our PTV website, marketing and research.”
VicRoads CEO John Merritt said Melbourne Bike Share has become increasingly popular, with almost 180,000 rides in 2014. “It’s great to see that ridership has increased by around 15% each year. The introduction of courtesy helmets has been a successful initiative and we’ll be sharing our experience and knowledge with PTV as they take it forward.”
RACV is currently contracted to operate Melbourne Bike Share until 30 June 2016.
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