PTV Latest campaigns

PTV produces a range of campaigns designed to raise awareness of services, initiatives, products and projects to help Victorians make the most of their public transport network.

Illustration inviting you to Explore the World of Melbourne by Bus

Explore the World of Melbourne by Bus

A three year strategic campaign that targets the key barriers to bus usage:

  • Educate people on where buses go
  • Increase the perceived ease of planning a trip
  • Arrest bus patronage decline in the short term, grow patronage in the long term

Insight:

Melbourne’s made up of many wonderful places that are rich in certain cultures. And not just suburbs as a whole, but smaller, more specific pockets or streets that you can get to by bus. Places other modes of public transport wouldn’t take you.

Idea:

Like the beautiful art deco travel posters of the past, we want to not only celebrate our great city and its rich cultural hotspots, but also romanticise travelling by bus to these places. It’s about travel and discovery. By turning suburbia into exotic locations, we remind people what’s on our doorstep and if they want to go exploring, the bus will get them there.

Visit the campaign website.

Image from the myki pass campaign showing man at bus stop

myki pass

17% of customers currently using myki money that travel consecutively for five or more days, could be saving money and time with a myki pass.

Use the fare comparison calculator to see if you could be saving.

Image from the model commuters campaign showing the 'volume controller'

Model Commuters

A campaign showcasing passenger behaviour that makes all our journeys that little bit easier and more comfortable. Four new models launched 2 February 2015.

Visit the Model Commuters website.

Freeloaders: On-the-spot Penalty Fares

On 10 August 2014 PTV launched a second fare evasion marketing campaign supporting the introduction of On-the-spot Penalty Fares across the public transport network.

To find out more information, see On-the-spot Penalty Fares.

Freeloaders

An estimated $60 million is lost each year to fare evasion. This campaign highlighted the risk of being caught travelling without a valid ticket as well as the anxiety and worry felt by fare evaders when they are freeloading on the public transport network.

myki auto top up image

myki auto top up

A campaign promoting the benefits of registering for myki auto top up and never having to queue to top up again.

View the myki auto top up campaign and find out more information.

myki on V/Line image

myki on V/Line

From February 2014, myki was required for travel on V/Line commuter services. This campaign communicated this change to V/Line users.

View the myki on V/Line campaign page and find out more information.

PTV Latest campaigns

PTV produces a range of campaigns designed to raise awareness of services, initiatives, products and projects to help Victorians make the most of their public transport network.

Model Commuters

A campaign showcasing passenger behaviour that makes all our journeys that little bit easier and more comfortable. Four new models launched 2 February 2015.

Visit the Model Commuters website.

Freeloaders: On-the-spot Penalty Fares

On 10 August 2014 PTV launched a second fare evasion marketing campaign supporting the introduction of On-the-spot Penalty Fares across the public transport network.

To find out more information, see On-the-spot Penalty Fares.

Freeloaders

An estimated $60 million is lost each year to fare evasion. This campaign highlighted the risk of being caught travelling without a valid ticket as well as the anxiety and worry felt by fare evaders when they are freeloading on the public transport network.

 

myki auto top up image

myki auto top up

A campaign promoting the benefits of registering for myki auto top up and never having to queue to top up again.

View the myki auto top up campaign and find out more information.

myki on V/Line image

myki on V/Line

From February 2014, myki was required for travel on V/Line commuter services. This campaign communicated this change to V/Line users.

View the myki on V/Line campaign page and find out more information.