A PTV unit where students identify and research a public transport safety issue. Using recent campaigns as models, they consider elements such as visual, emotive and figurative language, similes, humour, catchy music and themes and determine the key messages/elements of the campaign. Finally, they create a slogan and key messaging and use it in a persuasive text e.g. a billboard, a series of text messages, a television advertisement.
Level 6: Critical and creative thinking
Victorian Curriculum Code: VCCCTQ023
Level 6: English
Victorian Curriculum Code: VCELA339
Level 6: The Arts, Media Arts
Victorian Curriculum Code: VCAMAP031
Resources
Download The ad campaign - learning sequence
(PDF) 1.3 MB
Download the The ad campaign - sample bingo template
(PDF) 40 KB